Job Description

Head of Marketing – The Pave

Location: Remote preferred, Southwest-based candidates encouraged

Industry: Infrastructure, Construction Services, Private Equity Roll-up

Compensation: Competitive salary + performance-based bonus + equity

Role Overview

The Pave is acquiring and scaling infrastructure services companies across the country. We’re looking for a Head of Marketing who can build a demand engine across our portfolio. This role is for someone who understands how to build marketing infrastructure from the ground up and drive consistent, measurable lead flow across multiple geographies and brands.

You’ll own all paid and organic strategy, manage digital assets for every operating company, and create the systems that turn site visits into sales calls.

Responsibilities

Paid Media & Local Campaigns

• Run and optimize geo-targeted paid media campaigns (Google Ads, Meta, YouTube, etc.)
• Launch and test local service ad platforms (LSAs, Yelp, Waze, etc.)
• Build dashboards to track CAC, CPL, and conversion by market

Website & Conversion Funnel Management

• Oversee and manage websites for each portfolio company
• Build and test high-converting landing pages for specific services and markets
• Implement conversion tracking, call tracking, and form routing
• Coordinate with design/dev contractors or internal team for fast implementation

SEO & Organic Growth

• Build a playbook for local and regional SEO at the company and location level
• Structure content calendars and backlink strategies
• Monitor rankings, fix technical issues, and ensure all sites are optimized for search and speed

Team & Systems Development

• Build or manage internal and external teams (freelancers, agencies, contractors)
• Establish a scalable marketing tech stack (CRM, CMS, reporting tools, etc.)
• Collaborate with Sales, Ops, and M&A teams to support company-wide initiatives
• Create standard operating procedures to replicate success across acquisitions

What We’re Looking For

• 5+ years of experience in performance marketing, ideally in local services or multi-location businesses
• Hands-on experience with paid media, SEO, landing pages, and CRM integrations
• Strong understanding of marketing analytics and campaign attribution
• Proven ability to scale lead generation across multiple geographies
• Clear communicator who can prioritize impact and move fast
• Bonus: Experience in home services, trades, or construction-related industries
• Bonus: You’ve worked inside a PE-backed roll-up or decentralized service company

Job Tags

For contractors, Freelance, Local area,

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