Job Description

The Marketing and Special Events Coordinator is responsible for the creation, administration, and execution of a wide range of special events for patrons of all ages and abilities. This includes planning, scheduling, supervising, and evaluating all city-sponsored events such as grand opening ceremonies, dedications, First Fridays, weddings, the Market Square Tree Lighting Ceremony, CycloBia, Volunteer & Community Service events, and other private and public events held at Market Square. The position involves event development, promotion, securing event sponsorships, managing special contracts, and ensuring compliance with safety and risk management protocols for all activities, events, and organizations using City facilities. Additionally, this role includes issuing permits, proper paperwork, and billing for the finance department.

The Marketing and Special Events Coordinator will support the Downtown Revitalization Manager in the efficient operation of communications, marketing, advertising for businesses and events, public improvements, and activities within Downtown Brownsville. The candidate must be meticulously organized, adaptable, and passionate about producing work that people will love, whether it’s a social media campaign, reputation management, or public relations.

COMPETENCIES:

Customer Service

Financial Proficiency

Event Planning and Management

Collaboration

Public Relation

KEY FUNCTIONS/KNOWLEDGE/SKILLS:

• Prepares proper paperwork and billing for the finance department.
• Plans, schedules, supervises, and evaluates all city-sponsored events such as First Friday (FF) and other events in Downtown.
• Meets with Downtown Business owners for updates and events.
• Develops strategies and content plans, community management, influencer strategy, paid social media to promote Downtown Brownsville, events, in Downtown Brownsville, and work that the city is doing to benefit Downtown.
• Develops events, promotes, secures event sponsorships, manages special contracts, and ensures compliance with safety and risk management protocols for all activities.
• Performs related tasks as necessary.

Education and Experience

Bachelor’s degree plus one year of experience, or high school graduation or GED plus five years of experience.

Special Certifications and License

Valid Texas Driver’s License.

Independence and Judgement

Noticeable judgment; must plan for long-term; must recognize and resolve problems and situations through appropriate means applying specific types of procedures to issues without indicated guidance or destination, addresses issues that need attention, etc.; involves freedom in selection of work methods among approved routines, setting of priorities, or sequencing of tasks within established schedules.

Initiative and Ingenuity

Greater level of knowledge when applying guidelines and interpretation of available options to non-standard situations; division goals drive priorities.

Supervisory and Responsibility

Does not supervise.

Financial Responsibility

Calculates amounts due, using some judgment; receives and processes larger amounts (several thousand dollars on one day not uncommon); balances receipts and cash from one or more other employees; monitors budget; brings problems to attention of supervisor.

Level and frequency of Outside Contacts

Frequent contact with the public or other organizations; interactions may require obtaining cooperation of people; courtesy and tact are required when dealing with moderately difficult or sensitive issues.

Physical Demands

Office job with little or occasional light physical effort.

Responsibility for Equipment and Property

Responsible for use of equipment/property such as office equipment, supplies, etc., which are used in office.

Working Conditions

Fair inside or outside conditions; exposure to disagreeable conditions is brief or otherwise insignificant; space problems; only occasional situations that place the employee in a stressful environment.

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