User Experience Researcher Job at Optomi, Grand Rapids, MI

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  • Optomi
  • Grand Rapids, MI

Job Description

UX Researcher (Michigan, Ohio, Indiana, Kentucky, Illinois and Wisconsin)

Job Summary:

Optomi, in partnership with a leading Supercenter, is seeking an experienced UX Researcher to support their customer experience and service design initiatives. This role will focus heavily on in-person field research across a six-state region and requires someone with a strong background in ethnographic methods and human-centered design. The ideal candidate will bring a mix of curiosity, independence, and the ability to turn observations into actionable insights for product and service improvement.

Key Responsibilities:

  • Conduct in-person field research in retail, service, and other real-world environments.
  • Perform contextual inquiries, intercept interviews, and observational studies.
  • Translate findings into clear, actionable insights, including journey maps, user personas, and jobs-to-be-done frameworks.
  • Collaborate cross-functionally with product, design, and development teams to integrate user feedback throughout the product lifecycle.
  • Present findings to stakeholders in a compelling and collaborative manner.
  • Work independently and manage multiple field projects within an Agile (SAFE) environment.
  • Leverage existing customer and analytics data to support research conclusions.

Requirements:

  • 2–5 years of UX research experience (qualitative and quantitative).
  • Proven ability to conduct ethnographic research and service design discovery in physical environments.
  • Comfortable with tools and methods such as usability testing, concept testing, surveys, and user interviews.
  • Ability to manage and scope research projects based on stakeholder needs.
  • Strong verbal and written communication skills and attention to detail.
  • Ability to work independently in the field and synthesize findings in a clear, impactful way.

Preferred Qualifications:

  • Master’s degree in Human Factors, Ethnography, Anthropology, Market Research, or related field (preferred).
  • Experience with cross-channel customer journey mapping.
  • Familiarity with Agile methodologies (SAFE framework a plus).
  • Experience working with unmoderated testing and prototyping tools.
  • Portfolio demonstrating research process and impact on product or service design.

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