Overview Job Title: Social Media Marketing Manager About US OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities Social Platform Operations & Content Management Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices Topic Development & Campaign Planning Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge) Community Engagement & Interaction Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent Content Performance Analysis & Reporting Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution) Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback Qualifications & Requirements Must-Have Min. 2 years of hands-on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market Proven ability to grow social accounts, drive interactions, and link content to sales performance Strong copywriting and storytelling skills tailored to different platforms and consumer segments Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance Nice-to-Have Background in community building or creator collaboration to amplify brand reach Spelling correction: Skills in Spanish Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives Details Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing, Business Development, and Sales Industries : Retail Health and Personal Care Products We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr OXYENERGY
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