Job Description

Join to apply for the Social Media Manager role at Inside Higher Ed 1 day ago Be among the first 25 applicants Join to apply for the Social Media Manager role at Inside Higher Ed Get AI-powered advice on this job and more exclusive features. This role holds the primary responsibility for authentically promoting Illinois Wesleyan's brand and connecting the Titan community on all flagship social media platforms, with a particular focus on writing and creating content compelling to prospective students. Advises and collaborates with other departments to ensure a consistent social media strategy representing IWU. Manages the University's in-house digital marketing efforts on strategic social media platforms. Monitors social media conversations as part of the University's crisis communications efforts. Maintains various additional digital platforms representing the University, supporting strategic communications and marketing goals. This is a full time, 12 month, on-campus position. Generous benefits include health, retirement, considerable time off and access to multiple tuition programs for self and dependents. Responsibilities Manage flagship social media accounts representing the University; develop & implement a comprehensive social media strategy to promote IWU, drive potential enrollment and boost alumni engagement; evaluate new and evolving social media platforms to gauge University implementation; write and create multimedia content appropriate for various social media platforms; monitor performance metrics to guide strategies; set social media content calendars; collaborate with communications and marketing teams to maximize effective content Monitor and assess social media mentions and inquiries on behalf of the University; support crisis communications efforts; monitor social media conversations affecting the University reputation and advise leadership as necessary; as appropriate, manage responses to inquiries, tags and messages Maintain various digital platforms aimed at campus engagement, student recruitment and retention, and supporting broad communication and marketing goals; optimize content on the campus Intranet portal to serve campus needs and promote prospective and current student engagement; manage IWU “Google My Business” profiles and similar third-party tools; optimize interactive map content and utilization to improve visitor experience; manage campus digital display screens to promote consistent visual identity standards Advise and offer guidance to departments across the University on best practices and brand guidelines for subordinate social media accounts; manage in-house digital marketing efforts on strategic social media platforms; set up and monitor results of advertising campaigns for campus partners, such as Advancement Requirements Bachelor’s required in related field of study; English, Communications, Marketing Minimum Of One Year Related Experience Understanding of various social media platforms and effective communication and marketing strategies Skilled communicator comfortable with digital platform technologies Application Information Please download the application at Feel free to include a cover letter, resume and contact information for three professional references. Review of applications will begin immediately and the position is open until filled. hr@iwu.edu Illinois Wesleyan University Human Resources 209 Holmes Hall 1312 Park Street Bloomington, IL 61701 Fax 309-556-1710 Salary $46000-$50000, based on experience The final candidate will pass a background investigation. An overview of IWU benefits can be found here. Illinois Wesleyan University does not sponsor work visas at the time of hire or anytime during employment for this position. All persons hired will be required to verify identity and eligibility to work in the United States and maintain work authorization throughout the employment term. Illinois Wesleyan University is committed to recruiting, supporting, and fostering a community that values a wide range of perspectives and backgrounds among our outstanding faculty, staff, and students. We seek candidates who have a demonstrated commitment to contributing to and enhancing our community in these areas. Illinois Wesleyan University is an EEO Employer. Illinois Wesleyan University’s sexual misconduct policy may be accessed at Illinois Wesleyan University is an equal opportunity employer dedicated to promoting excellence through a variety of viewpoints. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Online Audio and Video Media Referrals increase your chances of interviewing at Inside Higher Ed by 2x Get notified about new Social Media Manager jobs in Bloomington, IL . Marketing and Communications Intern – Multimedia We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Inside Higher Ed

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