Job Description

Marketing Coordinator - Trade Show Focus

Cornerstone Building Brands, headquartered in Cary, North Carolina, is the largest manufacturer of external building products in North America with over $6 billion in annual revenue and an expansive North American footprint that includes almost 20,000 employees, operating in +70 manufacturing facilities, supported by a network of +80 distribution and branch office facilities. We have a broad product offering with a well-regarded brand portfolio including the #1 position in windows, vinyl siding, metal accessories, metal roofing and wall systems, and insulated metal panels. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.

Job Description

Must have Trade Show/ Event Coordination Experience

The Marketing Coordinator - Trade Show Focus develops and executes content and strategic marketing plans for assigned marketing channels. This role creates compelling content in multiple formats to drive higher customer and prospect engagement resulting in more qualified leads and higher customer satisfaction. This includes ensuring optimized messages across all platforms including campaigns, websites, education, media and events to drive qualified leads and exceptional customer experiences aligned with business strategy and sales objectives.

This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.

Key Responsibilities

• Creates content plans, calendars and budgets designed to optimize lead and customer engagement for all brands, as well as identifies ways to re-purpose content.
• Creates and distributes engaging and relevant content across various media channels, such as blogs, social media, podcasts, videos, webinars, and more
• Acquires, creates and manages digital assets including but not limited to videography, photography, and design assets
• Produces and maintains marketing literature, presentations and sales enablement resources
• Acts as business unit subject matter expert in content strategy, development, management and deployment.
• Responsible for ensuring brand value proposition and key messages are appropriately communicated through all mediums.
• Guides third-party content creators and copywriters to ensure messages are consistent and meet content strategy objectives.
• Works closely with peer marketing functions to develop and execute strategies that optimize marketing performance outcomes.
• Develops content and media assets for demand generation campaigns and serve sales teams with sales tools.
• Determines appropriate content mix, media and distribution channels
• Deeply understands customer personas and buying journeys to optimize content.
• Ensures best practices for content optimization are implemented and executed.
• Regularly monitors and reports progress of content performance.
• Supports customer education efforts, including but not limited to topic identification and course creation.
• Support ongoing customer and internal communication efforts.
• Tracks project status in Asana project management tool.
• Guides the creative development of digital and print advertising campaigns by interpreting and providing feedback on visual design, layout, and messaging to ensure alignment with brand strategy and campaign objectives
• Provides creative direction for digital and traditional advertising, partnering with designers and agencies to ensure alignment with brand standards
• Reviews and approves advertising assets to ensure quality, consistency, and alignment with marketing objectives
• Acts as a partner to Corporate Marketing by advising as needed on Shelter Solutions branding, advertising, media, collateral, events, literature, and digital marketing.
• Other duties and projects as assigned

Qualifications

• Must have Trade Show/ Event Coordination Experience
• Bachelor's Degree in Marketing, Communications, English or a related field
• 2 plus years of experience in a marketing, content development or communications role
• Outstanding copywriting and creative writing skills
• Strong understanding of demand generation best practices
• Proven ability to translate features and benefits into compelling marketing copy
• Exposure to paid search campaigns and search engine optimization
• Demonstrates project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
• Exhibits the ability to switch from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound
• Ability to work well and communicate effectively with colleagues at all levels of an organization

Additional Information

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and email. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

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