Job Description
Responsibilities & Duties Marketing strategy and tactics - Ideation and execution of new test ideas
- Contribution to all discussions related to Marketing, leaning into all areas Marketing supports
- Building of relationships with experts outside Marketing, to learn how to support the bank from all lenses of the Bank
- Relentlessly looking for ways to improve processes and increase efficiencies (both operational and cost)
- Bring in-house from 3rd parties, then manage fundamental Marketing programs, such as Paid Search and Social Media.
Administrative functions - Marketing material (posters, flyers) distribution and management for branches
- Branch support (branch inquiries)
- Creating shipping labels for sending marketing materials
- Event administrative support
- Understands compliance approval procedure and supports in requesting compliance approval for Marketing needs
- Record keeping via electronic filing (shared drive)
- Work with Compliance to route marketing content for approval for print and online deliverables
- Promotional items management & Invoicing
- Sponsorship & Donation management & Invoicing
- Log all budget-related data & update Marketing Budget Tracker
Media - Research news articles related to the bank
- Support In the News emails
- Contribute to the Content and PR strategy
- Translate articles/newsletter/customer communications
Website Content - Updating/Editing website content via CMS
- Updating branch location information when in need via CMS & Yext (i.e. holiday hours, closings)
- Initiate and manage areas of the website that need optimization and/or you see opportunity for growth
Comply with the Banks security program, including but not limited to: - Be current and knowledgeable on industrys trend in safeguarding the Bank against confidential data leak, identity theft, fraudulent activities, and computer security threats.
- Report suspicious activities to manager, Chief Risk Officer or Information Security Officer.
Job Qualifications/Requirements - Bachelor's Degree in marketing, advertising, or communications preferred and 4-7 years proven experience as a marketing associate, banking experience preferred.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Ability to manage projects across multiple departments.
- Excellent verbal and written communication skills at all levels, including presentation skills.
- Excellent computer skills, including Word, Excel, Outlook, Microsoft Teams, and PowerPoint.
- Maintains physical and digital filing systems.
- Strong organizational skills.
- Excellent analytical skills including the ability to define problems, collect data, establish facts, and draw conclusion.
- Works with sensitive information with discretion to maintain confidentiality and security and ensure compliance with privacy policies and regulations.
The salary range for this full-time position is $69,000.00 - $72,000.00 + bonus + benefits
Salary ranges are determined based on qualifications, level, and location.
Exact compensation may vary based on your skills and experience.
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Job Tags
Full time,