Job Description

Digital Marketing Coordinator

About the Role

We are seeking a detail-oriented and creative Digital Marketing Coordinator to support our digital and content marketing teams. This role blends executional support with hands-on content creation—helping to ensure campaigns run smoothly, websites are updated accurately, and fresh, engaging content is produced for our digital channels.

Key Responsibilities

Digital Marketing Support

• Create UTM tracking links and assist with campaign setup and monitoring.
• Update consumer and franchise websites with new content, blogs, and announcements.
• Coordinate deployment of email and SMS campaigns using provided content and templates.
• Audit and update Google Business Profiles (GBP), ensuring consistency in service hours, images, and business information.
• Maintain reporting templates, input campaign data, and assist in preparing monthly, quarterly, and annual recaps.
• Troubleshoot basic digital tools and integrations before escalating to managers.

Content Creation & Marketing Support

• Travel to corporate store locations across the Tampa Bay area to capture:
• Store culture and team moments
• Products and promotions
• Customer interactions and testimonials
• Community engagement content
• Shot-list needs provided by the Content Marketing Manager
• Complete in-house editing and curating footage into high-quality, on-brand content.
• Capture and edit photos and short-form video for Instagram, TikTok, YouTube Shorts, and internal marketing channels.
• Post and schedule content across blogs, LinkedIn, and franchise development pages.
• Organize and maintain the marketing asset hub with brand-compliant templates, logos, and marketing materials.
• Support video and photography projects through tagging, uploading, and updating campaign assets.
• Assist with internal communications, social posting, and event-day marketing needs.

Qualifications

• 2–3 years of experience in digital marketing, content coordination, or related role/internship.
• Familiarity with Google Ads, Google Analytics, Meta Business Suite, and Mailchimp (or similar tools).
• Photography and short-form video skills with basic editing experience
• Ability to travel locally (valid driver’s license and reliable transportation required).
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication abilities.
• Bonus: Bilingual capabilities (Spanish) and working knowledge of Adobe Creative Suite or related design software.

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