Job Description

The Fresh Market & You

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

• Team Member discount up to 40%
• Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members
• Personal time off and additional time off purchase plans are available
• AND much more!

About the Position

Are you a digital content enthusiast with a passion for creating engaging online experiences? The Digital Content Manager will be responsible for planning and executing livestreams, shoppable video, and other digital content across our owned digital channels including the website and mobile app. Your expertise will help us deliver exceptional digital content that drives engagement, brand loyalty and conversions. If you thrive in a fast-paced environment and are eager to make a significant impact, we would love to hear from you!

This role reports to the Director of Digital and Paid Media.

What You'll Do

• Livestream Partner Management: Manage the relationship with our Livestream & Short Video Platform to ensure strategic alignment, service delivery and achievement of business objectives.
• Livestream Production Planning: Plan and execute shoppable livestreams, including content development, production, and streaming and simulcast management.
• Shoppable and Short Video Content: Plan, script, and manage the production of shoppable and short video content to support our content calendar, working collaboratively with internal and external teams for alignment.
• Digital Engagement and Revenue: Work across the Paid and Digital Media team to optimize engagement, conversions and attributable revenue from digital content and livestreams.
• Website & Mobile App Content Management: Plan, develop, maintain and ensure accuracy of all app and website content across all domains and subdomains, including organic content and vendor ad placements.
• Retail Media Asset Placement: Collaborate with Brand Planning & Activation and eCommerce Marketing teams to ensure all digital Retail Media Placements are accurately placed across owned channels per agreed terms.
• Digital Content Delivery: Ensure the delivery of engaging content across owned digital channels.
• Performance Management: Track, analyze and report on digital content engagement and performance, working closely with the Digital Content Coordinator.

Qualifications

At a minimum, what you'll need:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in digital content management, preferably in the retail sector.
• Proven track record of planning and managing livestreams and video content.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent script writing and content creation skills.
• Ability to analyze data and make data-driven decisions.
• Exceptional communication and interpersonal skills.
• Familiarity with digital marketing tools and platforms.

Preferred qualifications:

• Experience managing content for websites and apps.
• Strong understanding of digital content best practices and user engagement strategies.
• Passion for food and creating engaging digital experiences.

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer:

Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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