Job Description

Job Description

Job Description

Corporate Digital Marketing Manager

American Liberty Hospitality

Location: ALH Corporate Office – Houston, TX

Company Overview

American Liberty Hospitality (ALH) is a Texas-based hospitality management and development company with over 50 years of proven success with over 20 hotels under management and growing. Our diverse portfolio includes award-winning full-service, select-service, extended-stay, and lifestyle hotels under leading brands such as Hilton, Marriott, IHG, and others.

ALH is recognized for delivering exceptional guest experiences, fostering career growth for associates, and generating strong returns for ownership groups. Guided by our values—Be Passionate, Spread Hospitality, Appreciate People, Do the Right Thing, Create Value, and Give Back—we combine the strength of global brands with the agility and accountability of a privately held company.

Position Summary

We are seeking a tactical and strategic Corporate Marketing Manager to lead and execute marketing initiatives across our diverse portfolio of hotels, as well as promote our hospitality management company brand. This role requires a creative and results-driven individual with experience in multi-property hospitality marketing, brand management, and digital strategy. The ideal candidate will be skilled in building brand awareness, generating leads, and driving revenue growth through integrated marketing efforts.

Key Responsibilities

Brand & Strategy Development

• Develop and implement comprehensive marketing strategies for each hotel brand within the portfolio and the corporate management company.
• Ensure brand consistency across all communications, campaigns, and platforms.
• Develop e-Commerce business plans and recommend annual budgets per hotel
• Position the management company as a market leader and desirable partner for potential hotel owners and investors.

Digital Marketing

• Oversee digital marketing efforts, including SEO/SEM, email campaigns, content marketing, and paid media for all hotel properties and corporate channels.
• Collaborate with digital agencies and internal teams to optimize website performance, traffic acquisition, and lead conversion.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
• Experience setting up and optimizing PPC campaigns on all major search engines
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights, and optimizes spend and performance based on the insights
• Manage social media strategy and execution across all relevant platforms.

Content & Communication

• Create compelling marketing materials, presentations, press releases, and case studies to support business development and brand promotion.
• Coordinate storytelling and visual branding efforts across all hotels, ensuring alignment with each property’s unique positioning.
• Schedule and coordinate photo shoots with company approved photographers as needed
• Develop B2B and B2C messaging for multiple target audiences, including guests, owners, investors, and partners.

Campaign Management

• Plan and execute multi-channel marketing campaigns for key business periods, openings, promotions, and events.
• Track and analyze campaign performance metrics, providing actionable insights and reports to stakeholders.

Partnerships & PR

• Manage external vendors including PR firms, design agencies, and media partners.
• Cultivate and maintain relationships with travel and hospitality media, influencers, and strategic partners.

Leadership & Collaboration

• Collaborate with hotel-level sales and marketing teams to support localized marketing needs and ensure alignment with corporate strategy.
• Provide guidance and oversight to property-level marketing teams or third-party marketing partners.
• Work cross-functionally with revenue management, sales, operations, and development teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field preferred
• 2+ years of marketing experience, preferably in hospitality, travel, or lifestyle industries.
• Proven success in managing marketing for multiple properties or brands.
• Strong understanding of digital marketing, analytics, CRM, and branding.
• Excellent verbal and written communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite, CMS platforms).
• Ability to work independently and manage multiple projects in a fast-paced environment.

Preferred Attributes

• Self-directed and proactive, taking initiative to identify opportunities, solve problems, and drive projects forward.
• Demonstrates passion for marketing with a high level of energy and enthusiasm that inspires teams and brings a contagious excitement to every project.
• Strategic thinker with a creative mindset and a data-driven approach.
• Collaborative leader with strong project management and organizational skills.

Compensation & Benefits

• Competitive compensation package with performance incentives.
• Comprehensive benefits including health, dental, vision, life, disability, and 401(k).
• Travel discounts and hotel stay benefits.
• Opportunity to contribute at a senior leadership level within a respected, growing, and value-driven organization.

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