Brand Marketing Manager
Location: Yonkers, NY (In-Office)
Salary Range: $100,000–$120,000
Reports To: CEO & Head of Growth
Department: Marketing
About Bask & Lather:Bask & Lather is a rapidly growing, family-owned beauty brand known for our effective, scalp-safe hair growth solutions trusted by hundreds of thousands of customers nationwide. We’re scaling across DTC, retail, Amazon, and TikTok Shop and are seeking a Brand Marketing Manager who can elevate our storytelling, drive omnichannel growth, and translate brand strategy into measurable results.
Position Summary:We are looking for a strategic and results-driven Brand Marketing Manager to lead our end-to-end brand strategy across DTC, retail, influencer, and community channels. This person will oversee go-to-market planning for all major product launches and campaigns, manage brand creative production, drive consumer insights and competitive analysis, and lead cross-functional collaboration to ensure consistent, high-impact brand execution across all touchpoints.
You will play a critical leadership role in shaping our brand voice, increasing market share, and ensuring we remain top-of-mind in the textured haircare space.
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